Here is my point on view on why I prefer not to have sub-domains. I broke the pro’s down by their respective category (Organic, Paid, UX, & Development): Organic Search Larger sites tend to perform better on Search. In addition, Alexa/Compete ranks sites based on traffic and engagement, separating them can hurt the sites Compete […]
Google recently announced that they will be updating their Search Engine Algorithm to flag or penalize sites that have “intrusive” interstitial that get in the users way. So the question is, will pharma HCP or Professional sites be flagged or penalized by Google for having the ISI or Boxed Warning as an Interstitial? This new […]
Are Vanity URLs still allowed in Pharma The answer is: Yes and No. It depends on which adverting channel you are referring to. Here is the scoop: For Print: Vanity URLs are still an effective advertising tool in Pharma that can help with marketing/tracking and they can be more memorable for our target audiences. For […]
Simply put, I love the ‘Now on Tap‘ feature that Google recently released on their Android M Smartphone! This Google feature actually solves a problem! It allows users to get information quickly and most importantly without leaving your app and fumbling from one app to the next. “It helps you get things done as few […]
User experience (UX) and the search engines, especially Google, have gone hand-in-hand for a long time. Bad UX can have a very damaging affect on how your site ranks. In addition, it can also have an adverse affect on organic visibility for relevant keywords if a the website has a higher than normal bounce rate. […]
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