Pharma Paid Search (SEM) ads that are “Approved Limited”


It’s completely normal for all pharma ads to have this type of restriction(s).  It’s only an issue if the ads are not serving/performing. Approved Limited is a very widely used label that doesn’t always mean that your ad is limited.  With the pharma ads, there are quite a few of these that wouldn’t be allowed […]

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Domains Vs Subdomains

subdomain vs domain

Here is my point on view on why I prefer not to have sub-domains.  I broke the pro’s down by their respective category (Organic, Paid, UX, & Development): Organic Search Larger sites tend to perform better on Search. In addition, Alexa/Compete ranks sites based on traffic and engagement, separating them can hurt the sites Compete […]

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Interstitials: Good or Bad SEO for Pharma sites

Pharma interstitial on mobile pages

Google recently announced that they will be updating their Search Engine Algorithm to flag or penalize sites that have “intrusive” interstitial that get in the users way.  So the question is, will pharma HCP or Professional sites be flagged or penalized by Google for having the ISI or Boxed Warning as an Interstitial? This new […]

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Vanity URLs for Pharma Industry

vanity URLs in pharma. To have or not to have

Are Vanity URLs still allowed in Pharma The answer is: Yes and No. It depends on which adverting channel you are referring to. Here is the scoop: For Print: Vanity URLs are still an effective advertising tool in Pharma that can help with marketing/tracking and they can be more memorable for our target audiences. For […]

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Now on Tap will impact they way users search

Google now on tap

Simply put, I love the ‘Now on Tap‘ feature that Google recently released on their Android M Smartphone! This Google feature actually solves a problem! It allows users to get information quickly and most importantly without leaving your app and fumbling from one app to the next. “It helps you get things done as few […]

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SEO benefits on using Schema Tags (Structured Data)

seo benefits for using Schema Tags

“Schema’s are the Future of SEO“ -Sammy Noorani First here is a quick summary on and Structured Data: What is is the result of collaboration between Google, Bing, Yandex, and Yahoo to help web developers provide the information the search engine needs to better understand the content on websites.  Adding Schema markups […]

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Resources and Tools for Structured Data/Schema Tags

SEO Schema Resources

Below are some links you might find useful for the implementation of Schema Tags: >Feel free to email me with any questions: Structured Data Testing Tool: Hierarchy on Schemas: Schema blog: HTML microdata: W3C Web Schemas group: Email: The Dataset proposal: The Open Graph Protocol: […]

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UX and SEO go hand in hand

How UX impacts organic visibility

User experience (UX) and the search engines, especially Google, have gone hand-in-hand for a long time. Bad UX can have a very damaging affect on how your site ranks. In addition, it can also have an adverse affect on organic visibility for relevant keywords if a the website has a higher than normal bounce rate. […]

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SEO Tips on PDF’s and on Press Releases

seo for pdf

The attached PDF discuss 20 Tips & Tricks for Writing SEO‐Friendly Press Releases: –>>  Click here for SEO Tips on PDF’s & Press Releases  <<– Article by Performance Agency

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Banner Ad’s on SERP (Search Engine Results Page)

Virgin America

Google is testing a massive banner ad for their SERPs (search engine results page.) The can be a HUGE game changer in the display ad network. This story just broke out on twitter & blogs yesterday. I found the screen shots on twitter (see attached.) Google has confirmed that they are testing these large banner […]

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