Earlier this month, Google caused a big stir among marketers with major changes to one of its services. Google Product Search, which lets consumers find and compare products from online stores, will become Google Shopping. It’s changing not only its name, but its business model: instead of receiving free listings, business owners must now pay [...]
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Organic Search Results are based on your IP Address
Most people in the SEO industry knows that users get results based on their location, especially with Google Places and Google Adwords. In addition, Google Organic Search Results and other major Search Engine Results are also based on your IP Address and here is some evidence of it: I did a quick search for ‘Local [...]
SEO: Infographic in Action
Here is a really effective infographic. Courtsey of Ian Lurie @Portent: By Conversation Marketing
‘To Do’ list all Adwords Professional should have:
If you manage PPC campaings on MSN AdCenter or Google Adwords here is a check list that will come in handy: Test ads in ad group customers Tes ads in ad group new stuff Find negative keywords keyword research Set Bids Add Ad Extensions & Call Extensions Delete or pause underforming keywords Check URL is [...]
The Pay Per Click War!
Win the PPC war with 3 competitive metrics: 1.) Quality Score 2.) Impression Share 3.) Relative Click Through Rate About Quality Score: Every time your keyword matches a search query thats when Quality Score is calculated. So the higher your Quality Score, the better ad position and a lower cpc. Improve your Quality Score by [...]
