Are keywords rich domains still good for SEO? The answer is ABSOLUTELY!
For those of you that don’t know I am quite into buying keyword rich domains for web development, SEO, & reverse engineering purposes. Last year in 2011, RevSystems, Inc designed a website for an authorized vendor of Smartpen by LiveScribe. I suggested buying “smartpen-livescribe.com” (I originally thought the the hyphen would be an obstacle with search engine optimization) But it wasn’t – as a matter of fact, within a few months after the site was live, www.smartpen-livescribe.com was on page #1 of both Yahoo & Bing. On Google, the site is ranked on page #2, rank #22 (not a bad rank given that we have not done any optimization or link building for the website.)
So the hyphen in the domain can serve as a keyword separator for both users and search engine bots. For instance, “expertsexchange.com” – is that experts-exchange or expert-sex-change? So the hyphen in the keyword rich domain plays a larger role than I expected, especially for low competition keyword phrases.