Interstitials: Good or Bad SEO for Pharma sites

Pharma interstitial on mobile pages

Google recently announced that they will be updating their Search Engine Algorithm to flag or penalize sites that have “intrusive” interstitial that get in the users way.  So the question is, will pharma HCP or Professional sites be flagged or penalized by Google for having the ISI or Boxed Warning as an Interstitial?

  • This new search algorithm penalty is not specifically for the pharma industry
  • So the Google news this algorithm should not affect sites that have a legal obligation to have interstitial.  Google did mention that ‘all interstitials are not bad’ i.e. “Interstitials that appear to be in response to a legal obligation…”.

 

Read more here…

https://www.seroundtable.com/google-interstitials-mobile-penalty-22587.html

or

https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

Post by Sammy Noorani (Search Marketing Director at FCBHealth)

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