SEO benefits on using Schema Tags (Structured Data)

Schema’s are the Future of SEO

-Sammy Noorani

First here is a quick summary on Schema.org and Structured Data:

What is Schema.org?

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo to help web developers provide the information the search engine needs to better understand the content on websites.  Adding Schema markups improves the way websites are display’s in the SERPs. (Search Engine Results Page)

What is Structured Data?

Structured data (microdata or shcema.org) are additional markups to add to your website.  If Google understands the markups on the webpages, it can use this information to add rich snippets and other features in the search results page.

Few years agao Search Engine’s Collaborated to create Schema.org

  • Schema.org: Markup development (HTML Tags)
  • June 2011: Bing, Google, & Yahoo unite to build Web of Objects
  • October 2011: Yandex joins to collaborate on Schema.org

Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex, and Yahoo

  • Schema.org aims to differentiate between things, persons, events, places, businesses and other things
  • Search Engines are now moving towards being a ‘Knowledge Engine’ from a traditional ‘Search Engine’
  • Schemas are one of the products of the continual evolution of the Web. Schemas are specialized HTML tags that are unified under the “Schema.org” organization and its unified format supported by all the major search engines

seo benefits for using Schema Tags

 

Benefits of Semantic Markup

  • Increases visibility, increases click through, and provides richer and more relevant results on the SERP
  • Allows webmasters to have explicit control over how Google and other search engines understand the related content you promote (ie, events, places, drugs, products, recipes, or other types of data on your site)

 
For resources on implementing Schema Mark-ups: Click Here

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