I’ll get straight to the point again (As I usually get to the substance within less than 250 words)- Google’s new algorithm is targeting websites that choose to display ads that run above the fold: The section of a webpage visible without scrolling.
This is good for the Web Design community. This will benefit websites that are well designed and that have high quality pages that attracts unique visitors based on their content instead of SEO tricks. Let me reiterate – This will only effect websites with too many ads and not enough content. In addition, the algorithm only targets fixed ads, and does not apply to pop-ups, pop-unders, and overlays.
This was posted on Google Webmaster Central Blog on January 19th 2012:
“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.”
“This algorithmic change noticeably affects less than 1% of searches globally.”