UX and SEO go hand in hand

How UX impacts organic visibility

User experience (UX) and the search engines, especially Google, have gone hand-in-hand for a long time. Bad UX can have a very damaging affect on how your site ranks. In addition, it can also have an adverse affect on organic visibility for relevant keywords if a the website has a higher than normal bounce rate.

A website can have a low engagement if there are bad UX/UI elements on the website.  UX factors that effect the following Search/Web metrics:

  • Bounce Rate
  • Conversion rate
  • Time spend on website
  • Pages viewed by user

What UX is:

UX touches everything we do in Engagement.
UX defines how everything we create has a human element. We think, test, define, and execute.

Why UX?
Everything a user touches should be intuitive. Why, what, for who… Answered. For clients we drive users to the call for action, to share, repeat & sustain. Is your Experience optimized? We affect ROI, and point
users to “the diamond experience” at any point.
Users return to brands and share a great experience.

Article by Performance Agency